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Friday 19 October 2012

Big Brand Data Centres - How They Look To Lower Cost and Energy Consumption


With an increasing amount of business being performed over complex computer networks, the need for larger data centres is becoming more and more pronounced. One of the associated problems with this increasing demand is the higher energy requirements needed to continue operations and the higher energy bills faced as a consequence.

A number of businesses are looking at new and increasingly radical ways of powering their data centres and reducing the amount of expenditure being spent on energy. This has become a particularly important issue as cloud technology begins to emerge as the technological format of the future and a greater amount of information needs to be stored in data centres.


Energy Consumption

Recent reports highlight the fact that energy consumption by data centres and their server racks has increased by 63% over the last year, putting them under financial pressure and raising concerns over how environmentally friendly they are.

With this statistic in danger of increasing in the future, it’s an element that industry insiders are keen to tackle as soon as possible. This has been illustrated by recent moves by Microsoft who are aiming to ensure their public image is not tarnished by accusations of huge energy wastage at their data centres.

Statistics show that the world consumes around 38 GW of power in data centres, a figure that has to change in the future. Though the importance of such centres is expected to grow as cloud technology becomes more and more popular, the actual energy consumed is hoped to remain stable.

Tackling Wasted Energy

Experts have proposed a number of measures that could pave the way for lower energy consumption in the future. One of the most interesting ideas is the use of low energy ARM processors, such as those found in the new Raspberry Pi devices. ARM processors are being developed to run low energy servers that can be packed into high density data centres – although they are a way off being able to power large server systems. As they continue to develop and become more prevalent, with a larger development base, they may be the technology that alters the way we store data in the future.

Google have also given a potential glimpse into the future with their recent decision to power an Oklahomadata centre with wind energy. This follows moves by the firm to improve their green image through the use of other alternative energy sources. As more and more companies come under fire for wasteful or poor environmental policies it seems as if energy sources like wind power may become the preferred means of keeping growing data centres running.

This will happen in one of the two ways mentioned above. Either technology will be developed which runs more efficiently and in a smaller space or cleaner sources of energy will be used to power the centres.

If not, the industry will either become unsustainable or tarnished by such a negative environmental image. In an age that’s increasingly concerned with eco issues, this would lead the overall industry to suffer financially – something which institutions are unsurprisingly keen to avoid.

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